How My Background in TV News Became My Secret Weapon in Real Estate
My first job in TV was reporting for the CBS affiliate WCTV out of Valdosta, Georgia, covering everything from city council drama to a three-part investigative series on the meth crisis in rural Georgia. From there, I spent the next 10 years in newsrooms across Florida and New York—learning how to spot a great story, frame it so people care, and deliver it in a way that stops someone mid-scroll or mid-dinner.
Because that was always the goal: capture attention fast and make people feel something. And that same goal guides how I approach real estate today.
I don’t just list homes. I launch them. The same way I used to launch a news story into a living room and compete with dinner, homework, and everything else happening in a home—I now market properties so they rise above the noise and command attention.
Case in Point: The 1950s Yellow Brick House
One of my favorite examples? A yellow-brick, 1950s home that oozed mid-century charm but hadn’t been renovated. A beautiful property—but not the kind of place that would flood a traditional open house. It needed more than a sign in the yard and a 'Just Listed' postcard—it needed a strategy. A bold, creative launch designed to generate real buzz and bring people through the door.
So I threw a 1950s-themed Cars & Cocktails event.
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We parked vintage cars in the driveway.
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Neighbors poured in for drinks, music, and nostalgia.
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We transformed a simple showing into an unforgettable night.
The energy around the home shifted instantly. People connected to the feeling of the house—not just the specs. Not long after, the home was under contract.
Because when you bring a home to life through story, people see it differently. They feel something. And that’s what drives decisions.
What This Means for My Sellers
Whether I’m helping a family in Sunset Park or a condo owner on the Upper West Side, I approach each listing like a producer:
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What’s the angle? What’s one thing that makes this home different from anything else on the market?
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What’s the hook? If someone didn’t think they’d care about this home—how do I make them care?
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What’s the format? Is this a reel, a private event, a photo series, a campaign that feels more feature film than MLS?
Because when you’re trying to reach buyers in a crowded market, “just listed” isn’t enough.
According to the National Association of REALTORS®, only about 3% of buyers find their home through an open house, and while the MLS remains a critical tool, relying on it alone often isn't enough to generate strong demand. Today’s buyers are flooded with listings. To stand out, a property needs to be marketed with strategy, creativity, and clarity.
You need intention. You need a story. And most importantly, you need the right strategy to tell it.
Let’s Talk Strategy
Thinking of selling? I’d love to help you craft the kind of marketing that doesn’t just list your home—it launches it with purpose, precision, and a plan.
Because here's the truth: the right story, told the right way, creates urgency. It builds momentum. And it drives offers.
If you’re ready for a smarter approach—one built on experience, creativity, and strategy—I’m ready to talk.
Based in South Tampa. Licensed in New York City. Two markets. One strategy: bold, direct, and unapologetic.
